Many people find selling dirty underwear fascinating. You might wonder why people do it in the first place. What are some reasons you might consider entering the field?
Here are some of the pros of selling your used panties online.
If any of these reasons appeal to you, you might just be the perfect used panties seller!
If you’re interested in entering the industry, you’re probably wondering how much money you can make. This is kind of a complex question, so let’s dive in
Let’s start with an easy answer. The average active seller on Sofia Gray sells about eight pairs of panties per month. Now of course, the amount of money you’ll make on eight sales depends on how high you price your underwear. We’ll talk about pricing later. If you price your undies at $25 per pair, you’ll make about $200. If you can charge more at $40 per pair, you’ll make $320.
Overall, it’s best to assume that selling used panties will be a side job rather than something you do full-time. For one thing, many buyers will want panties that are worn for a few days or even more. It’s just not possible to produce dozens of new panties each month. In addition, there is a ceiling where you can price your wares unless you’re internet famous or very popular.
You might have read articles about women who pull in the big bucks selling their used panties. One woman claims to have made over $60,000 selling her dirty knickers, and another says she makes $1,500 a month selling panties. Cosmo even reported one woman selling a pair of undies she wore for three weeks on Sofia Gray for $5,000.
Although it’s possible this kind of windfall could come to you, it’s overall unlikely. Usually, panty sales are about $30-$50 each. It’s important to be realistic when you start selling so you’re not disappointed.
However, there are definitely ways to bring more attention to your panties shop. This will allow you to sell more pairs and price them higher. This can include paid advertising, social media, or using other sex work sites. We’ll walk you through these steps later.
So you can make a decent amount of money selling your used underwear online. What could you buy with an extra $300 or more per month, or possibly even more?
Most people don’t make their own panty selling websites. It would be hard to find buyers this way, unless you’re already some sort of online celebrity. Instead, sellers use existing platforms like ours to make their sales.
Although we think Sofia Gray is the best site for selling your used underwear, there are many other marketplace options to choose from. It’s best to do your research and figure out what site will work best for you before you begin.
Here are some of the criteria you should look for in the perfect panty selling site.
Cost
Most used panty selling websites will charge a fee to their buyers to post their products. This helps keep the site running and makes sure that you’re serious about your business. The more engaged sellers are, the easier it is for the company to bring more buyers onto the platform. More buyers are good for the company, but also for you!
Some sellers are hesitant to pay a fee to start, as they aren’t sure they’ll make any money. However, it’s definitely possible to make money in this industry, especially if you follow the tips in this article. Think of the fee as an investment in your business. If you were starting an Etsy shop, you’d need to buy the materials to make your products, right? Same with selling used underwear.
The fees these websites charge are usually pretty reasonable, although they may be out of the budget for some. There are a few free options out there, but often, you get what you pay for.
We’ll break down the fee structure on some of the most popular sites in the next section, so sit tight.
Audience
In order to make the most money, you’ll want to find the site with the most engaged buyers possible. However, it’s not easy to find the number of active buyers on most sites, so you’ll have to go off instinct and other factors. Keep these in mind while looking for the best site.
In addition, make sure people are coming to your chosen site looking for what you’re offering. If you’re a guy, does the site have a category for you, or is it only for women? Is there a space for trans sellers? If you’re plus size, do these sellers make regular sales? Make sure you have a good shot on the platform before you start.
Press
Search for articles about sites you’re considering signing up for. You might find news articles about big sales or profiles in women’s magazines. You also might find sites focused on helping used underwear sellers that have recommendations for the best sites. Both of these options hold a lot of weight. If a site hasn’t gotten a decent amount of attention online, you might want to consider taking your items elsewhere.
In addition, Google some terms like “used panties for sale” or “buy used panties.” The site you’re considering should show up on the first page. If buyers can’t find the site, how will you make money?
Social media
Look at the online presence for these websites. Are they posting regularly and drawing in new clients? Do they have a blog that will use SEO to draw attention to their site? Are they fun and approachable on social media?
In addition, pay attention to whether they’re trying to attract mostly new buyers or new sellers. You deserve to be on a platform that’s actively trying to drum up new business for you on a regular basis. If they’re only using their socials to recruit new sellers, they might have a ton of girls on their platform without a lot of sales.
Sellers
Look to see how many sellers there are on a platform and how many items they list on average. If you notice that the site doesn’t have a lot of panties available, this is a bad sign. Buyers are looking for a variety of options, and they probably won’t sign up for a site where they don’t have it.
In addition, look for reviews of these platforms by current sellers. These testimonials will let you know how much people make on average and whether it’s worth investing in this particular site.
Filtering
Some sites will let buyers filter their preferences to find the perfect pair of underwear they want. This makes it easier for you to get discovered when someone is looking for what you have to offer. If they don’t have a good search or filtering system, it’s more likely your undies will get lost in the mix.
User interface and design
Does the site you’re considering look good? If you wanted to buy used panties on it, would you feel secure that your data and identity was safe? If the site seems a little outdated or shady, it’s probably not the right choice for you.
In addition, pay attention to how easy the site is to use. How difficult is it to make an account? Can you find all of the buttons you want to, like message and search? These are things buyers will keep in mind.
Also, the site should just be visually appealing. Selling used panties shouldn’t be a shady activity. Your chosen site should be professional, and it should look good. Don’t settle for an ugly site that you wouldn’t feel comfortable putting yourself behind. Think of it this way: if you showed someone in your real life your profile, would they be impressed or shy away from it? It should look like a normal place to be on the internet, not a shady, shameful place to be.
Support
Pay attention to whether a site offers support services to their sellers. Will they back you up if a deal with a buyer goes south? What if someone starts harassing you? Will they be able to help?
In addition, the site should make it easy to create your profile. Preferably they would have a guide kinda like this one to walk you through the steps of getting started. If you end up confused or run into a bug, is there an easy way to get support from the company? This may not seem like a big deal, but it will be if you run into a problem.
Here are some of the most popular platforms for selling used panties. We’ll talk about the pros and cons to help you get a feel for the best fit for you.
We’ll admit we might be a little biased, but we think Sofia Gray is the ultimate site for selling used panties. But don’t worry—you don’t have to take our word for it! We can back this claim up with facts.
Sofia Gray has thousands of potential buyers on their site, meaning you’ll get lots of eyes on your used undies. Over 95% of sellers generate a profit on their first sale, and Sofia Gray ballparks that you’ll make about eight sales per month, as long as your profile is well-optimized and you keep your shop stocked. (We’ll help you create the perfect shop in the next section!)
Your Sofia Gray shop is run by your rules. You’ll choose how much info to reveal, what pictures to use, and how to price your items. This allows you to run your site just like its own business, which is great because it is!
Sofia Gray is one of the few sites that lets people of all genders sell. Many other options are only for women. This is great if you’re a male seller, and you can find trans and nonbinary people selling on this site as well. There’s room for everyone!
The site also promises anonymity to both its buyers and sellers. Real names are never required. The site uses a coin system where you can get paid for selling your pictures, videos and so much more! Which is a huge plus over other used panty sites.
Sofia Gray doesn’t take any commissions from sales. However, they do charge a fee to set up your shop. This ensures that sellers are enthusiastic about the site and ready to do their best to promote. Think of it as a small investment in your side hustle.
Currently, the site has three different packages for sellers. You can get one month of selling for $15.99 as a one-time payment. For most people, that’s less than you’ll make on your first sale.
You can also make more money by buying more months upfront. Six months of listings are only $21.99, which makes it less than $4 per month. If you’re committed to try selling used panties out, this will give you enough time to get established without committing to a lot. Plus, it’s only $6 more than the one month package, so it’s definitely worth it!
They offer a 12 month package, too, with a one-off payment of $35.99. Again, this is only $14 more than the six month package, making the charge less than $3 per month. If you’re ready to dig your heels in and confident in your ability to sell, this package will save you money in the long run. These charges also aren’t automatically recurring, so you don’t have to worry about a random charge on your bank statement that you weren’t expecting.
Although we think we have the best service on the market, there are lots of other options to choose from. It’s best to do your research before you jump in, so here’s some info about our competitors!
This is a great site to host your used panties, with a few downsides. They have a great system for chatting with buyers. You can even send the first message to try to sell your wares! Although this can get a little spammy, it might help you market a little more. This site is exclusively for women.
They offer regular contests for sellers where buyers can vote for their favorite seller, and the seller earns some money! The current one is a swimsuit contest. If you have a big following and can ask for votes, this could be a great source of income. However, most models only have 70-150 votes right now, so that might point to the site not being super active.
One of the coolest things about Panty.com is that it lets you sell items other than used underwear. Some examples of items you can put up for sale include sportswear, sexy videos and pictures, pantyhose, socks, sex toys, and even vials of pee or spit! This can help you make a little extra money if you’re willing to commit to the extra work.
It can be difficult to get noticed on Panty.com, since they don’t have a great filtering or search system. You’re kind of at the mercy of their algorithm, which can be frustrating. In addition, they don’t handle payments on their site, so you’ll have to find another way to get the money. This can be a little difficult, as some payment sites don’t allow payments around sex work.
Unfortunately, it costs $14.99 per month to go “premium” on this site. It might sound like you could work around this and keep a free membership, but you can’t message with any users until you pay up, so paying the fee is a necessity. That means that you’ll pay $89.94 over six months, and $179.88 for a full year.
Snifffr has a decent design, but it can be a little confusing for buyers and sellers alike to navigate. There’s a lot of stuff on the dashboard that can make it difficult to operate. The filtering system is basically nonexistent, so buyers will have to scroll through lots of undies to find yours. Note that this site is exclusively for women.
Snifffr puts an emphasis on chatting live and making deals with buyers right on the spot. This means that it’s much easier to make sales if you’re constantly online. However, this can be stressful for some sellers, and definitely requires more of a time investment than Sofia Gray. When we did our research, there were 744 buyers online, which shows the site is pretty active but there’s still room to try to stand out from the crowd.
There’s an Activity page that buyers can see that will hopefully draw them to new listings. Sellers can use this, too, as it shows when new users sign up. Sellers can send the first message and try to get people to pay attention to them. However, this can come off as a little spammy to new buyers. When I signed up for the site as a buyer, I got several messages right away from sellers, which was a little overwhelming.
The site features a Girl of the Day, which probably brings her in a ton of traffic. You have to apply, though, so they’re probably looking for seasoned pros who have a great profile and awesome listings.
In order to make sales on the site, you’ll have to enroll in their premium service. Your first month is $5.95. However, this fee goes up to $9.00 per month after that. It’s automatically charged to your credit card, so it might be difficult to remember to cancel.
Although Scented Pantsy offers used underwear, they don’t have the focus on them like Sofia Gray does. Selling other items isn’t just an extra option on this site, but they’re showcased in the same way as the underwear. This can be frustrating if you’re just interested in selling used panties.
The interface for the site isn’t great and can be confusing. There’s very few filtering options, meaning your undies could get lost in the fray, especially with all of the other products to choose from.
Some of the wildest things you can buy on Scented Pantsy and other sites that offer extra products include:
So if you’re interested in getting creative, you can list all sorts of stuff here. But again, if you’re only wanting to list used panties, the site can get a little cluttered.
Honestly, we found the signup process for Scented Pantsy very confusing. We wanted to tell you about their fees for membership, but this is very hard to find on their website. You can go premium, but we honestly couldn’t find the button to do so. However, it costs coins on the site to boost your listings, which could get expensive over time.
Pantydeal is a massive selling platform. They boast over 1,000,000 panty sellers and buyers, making them one of the biggest sites out there. They claim to register over 20,000 new women (again, this site only allows women to sell) every month, which means you’ll have some steep competition! However, this also hopefully means that buyers flock to the site as well.
They have an advanced verification process that’s probably the most complicated of the sites so far. You’ll have to verify your phone number and verify that your identity is real. That’s great for buyers, so they know for sure who they’re getting their panties from.
Instead of creating shop items, you place ads which let you show off your services. It’s an interesting concept, but might not yield the sales you’re hoping for, as the market can be saturated. When we signed up for the site for research, we got tons of messages within the first five minutes. Honestly, these are probably spam, considering that we hadn’t posted any items or photos, and they clogged up our email inbox, since you get an email every time you get a message. Plus, the unsubscribe link in the emails was broken. No me gusta.
Again, this site is free to sign up for, but in order to message buyers and place classified ads, you’ll need to sign up for their VIP service. It costs $19.00 a month to host your shop there. That means it’s $114 for six months and $228 for a year. It’s billed monthly discretely to your credit card. These fees make Pantydeal the most expensive site on this list. Honestly, looking at their features, we don’t see anything that other less expensive sites don’t offer.
Think of your used underwear shop as your very own small business. You should feel proud looking at your profile, and it should be enticing to buyers right away. Consider what impression you want to give and what persona you might want to adopt. What do you want customers to think when they enter your store?
Discovering marketing techniques can be very trial and error without some help. However, this section will walk you through making your profile and shop, and teach you what most buyers are in the market for.
Shop name
One of the most common naming conventions for shops is simply “Emily’s Shop.” While this is obviously true, it’s definitely not very attention grabbing. It also doesn’t really tell buyers what they’ll find inside.
Consider choosing a name that tells buyers a little bit about your personality or what they can expect from your underwear. Brainstorm a few ideas on a piece of paper, or keep a note in your phone for a few days and jot down new names when you think of them. Consider asking a sex work positive friend for help if you can’t decide!
Here’s an example of shop names that really hit the mark.
Bio
The bio is the most important piece of text in your shop. It lets your buyers know some details about you and get to know you before they even send you a message. Think of it like a dating profile. Of course the picture’s important, but buyers look for people they would be attracted to in real life, and a lot of that comes to their bio. However, many sellers write a single line or leave this important piece of real estate blank. Don’t make this mistake!
Give buyers an intimate insight about what makes you, you! Here are some fun things you can include in your bio:
You’ll also want to include some sexy or flirtatious banter. Remember, the buyers are here for sex, after all! Seduce them a little with your words as well as your underwear pictures.
In addition, try to be yourself! It’s okay to amplify certain aspects of your personality, but it’s more fun to flirt with buyers who are really interested in you! It can turn you on and make you feel flattered! Plus, you won’t have to try to remember your fake backstory every time you send a message.
Here’s an example of a great bio from one of our sellers.
If you need a little inspiration, look at the bios of sellers from your chosen site. Don’t lift entire sections, but feel free to copy some of the sexy lingo in order to spruce up your bio. This will also give you an idea of what sort of details to include that drive buyers wild.
Profile picture
Your profile picture is the first thing that a potential buyer will see. Buyers want to purchase undies from people they’re attracted to. You want to hook them in with your pic.
One of the best ways to make sales is to put your face in the picture. However, this makes many sellers uncomfortable, as it might be possible for people in real life to identify their profile. Keep in mind that it does make you seem more personal, though, and might entice more buyers. If you decide to use a picture of your face, make sure you look hot in it. You’re still selling sex after all!
If you don’t want to use a pic of your face, that’s okay. However, a photo of an empty pair of used underwear isn’t going to cut it. You also shouldn’t choose a picture of a butterfly or inanimate object.
Remember that used panties are a fetish, and your profile should be sexual. Therefore, it’s best to include a sexy photo. However, it’s usually against community guidelines to post a completely nude picture.
Here are some great pics that have been showcased on Sofia Gray.
Insert photos from original article
It can be hard to get a sexy pic from the right angle yourself. You can use a camera with a tripod to get new angles. If you have a friend who would support your endeavor, ask them to take some pics of you while you’re wearing lingerie. Just offer to buy them a smoothie or Frappuccino for their efforts.
One last thing: make sure the lighting in your picture is good and that the image is of good quality. People shouldn’t have to squint to figure out what’s going on. Low light may be sexy in the bedroom, but it isn’t great for pictures.
Location
Many sites will ask you to fill in your location on your profile. Although many panty sellers want to remain anonymous, it’s a good idea to put in this information.
Some buyers are interested in purchasing from sellers in specific locations or countries, or people who are located near them. It can play into their fantasy and make you feel more attainable (even though you aren’t). In addition, people who are into panties from Indian women might be more likely to choose “India” for their filtering location.
However, if listing this info makes you super uncomfortable, it’s not going to cause your shop to suffer too badly. Just make sure you’re willing to reveal more details in your bio and profile picture.
Now that you have your very own shop, it’s time to stock it with products! This can be one of the most daunting parts of the process. What type of stuff are buyers interested in? How can I know whether I’m pricing my items right?
Remember, your personality and photos are selling your used underwear. People usually aren’t looking for a size large purple thong. They’re looking with a seller who is sexy that they can connect with. However, there are some right and wrong ways to list your items.
Price
You’ve probably seen stories online where men are buying used undies for like $10,000 a pair. Unfortunately, that’s an extremely rare occurrence, and usually happens to people who already have a presence in the sex industry. Whether you’re new to the scene or a seasoned pro, it’s important to be realistic with your prices.
There are lots of variables involved in pricing your panties. However, it’s best to start at a lower price and work your way up rather than start at a price that’s too high to bring in sales. This will build your confidence and audience so you can make more sales in the future.
There are some factors to keep in mind when pricing your underwear. First, consider the price of buying the underwear. It’s important to make a profit off your items. If you’re buying expensive designer underwear, you’ll need to price it higher. However, you’ll want to figure out if your clients care about this sort of thing. Many buyers want sexy underwear, but don’t care as much about brand names.
Next, you should price your panties higher based on the number of days you’ve worn them. If you only wore them for three days, they should be priced lower than if you wore them for seven. Make sure you’re getting fairly compensated for your labor (which wearing old panties for a long period of time is)! In addition, certain scents might be priced higher.
Lastly, account for shipping in your listing price if possible. Check your local post office’s rates to figure out how much it will cost to ship your item. If you’d prefer, you can arrange for shipping costs later, but some buyers might be frustrated when the purchase price gets increased at the end of your transaction. However, if you’re talking to a buyer that wants their items shipped quickly or including extra tracking information, add on an extra fee, as this will make shipping more expensive.
Once you’ve had your shop for a couple of months and have sold some pairs of undies, feel free to try increasing your prices. Pricing your products will involve a bit of trial and error. You might find that you’re selling fewer pairs of panties, but you make up for the loss by selling them at a higher price. Do some tests to figure out what the perfect price is for you, and don’t be afraid to change it if demand increases. You can only wear so many pairs of used panties, after all!
Variety
Don’t list the same item in your shop over and over again. It’s best to include a variety of styles, materials, and colors to keep your customers interested. Someone might not be interested in a black thong, but they’ll go wild over a red bikini!
You want your items to stand out from the pack. Consider wearing them for a longer period of time, adding an unusual scent, or going for a wild style. Ask yourself why buyers should select your underwear instead of everyone else’s. If you have something unique about you, play it up in your item descriptions as well!
You might also want to consider taking special requests. When a buyer contacts you, they might have something specific in mind. You can fulfill their fantasy without trying to guess what it is by taking special orders! You can advertise on your page that you’re open to this option to help you stand out.
Photos
The photos of your underwear play a huge part in whether a customer decides to buy them or send you the first message. When they look at your picture, they should feel aroused and sold on the item in question. They should also want to learn more about you!
Don’t simply take pictures of the underwear lying on your bed. Lingerie is at its sexiest when someone’s wearing it! You don’t have to include your face or any identifying features while in your photos, but your body is a key asset in making sales.
You might feel a bit nervous about taking pictures of yourself in your underwear. That’s totally normal! Consider setting your camera on a timer or having a significant other or partner take your photos. You might have to try a few different poses and manipulate your body a little bit to get things right, but it will be worth it!
One more thing: don’t just include one photo of each pair of used panties. Buyers need time to fantasize about you, and seeing pictures from different angles is a great way to do that. Consider using different poses, angles, and lighting. These techniques will really help boost your sales numbers.
Titles
On most sites, each of your items will have a title. Again, you might feel tempted to write something like “Red Thong.” However, you’re wasting a lot of your item page’s real estate being so literal. The user can see the picture, so you don’t have to be overly descriptive in your title.
Try to think of titles that bring sex appeal. Some examples include:
Get creative! Again, you might want to brainstorm for a few minutes before you post, writing down your best ideas in your notes app. Then go through the options and pick a winner!
Descriptions
Buyers are drawn in by your profile, sexy pictures, and an alluring title. However, they’ll want to get a better idea of the item they’re buying through your description.
Use this space to tell the tale of your underwear. Explain exactly what you did with them, how you were feeling, whether you masturbated or had sex, and what they smell like. Write it in an alluring way that will make users want to message you.
Here’s a great example of a description:
As you can see, this isn’t the kind of description you’d find on a normal internet listing for underwear. You don’t have to get bogged down with the specs or things like brands or sizes. If users are interested, they’ll ask these questions during your chat. You don’t need to provide every last piece of info, but make sure the user is enticed to message you and buy your beautiful lingerie!
Extras
One of the best ways to separate yourself from the pack is to include extra items with your used panty purchase. These things don’t have to be expensive, but they can make all the difference.
Here are some things you can include with your used panties as a freebie:
This is an example of impeccable customer service. Your clients will be impressed when you ask them about these extra items. They’re also great because they shouldn’t cause any substantial increase in the price to ship your package.
If a buyer makes a special request, it’s up to you whether you feel comfortable honoring it. If it seems like you’re providing an extra service (like sending a bra or tampon), it’s totally normal to ask for some extra money.
Listing schedule
It’s important to regularly keep your shop stocked with new items. Buyers don’t want to see the same items in your shop over and over. In addition, they won’t know that the black thong you just listed is a different one than the one from a week ago, so it could look like your product isn’t in high demand. Buying psychology suggests that people are more willing to spend money if other people are buying your products, too.
Try to set a strict listing schedule to put up new items. Consider uploading new pairs of underwear weekly. This is often enough that you’re spicing up your wares but not so often that you’ll feel overextended. If every week is too much for you, especially at the beginning, add new panties every two weeks. This will increase the visibility of your shop and help you find new buyers.
Everyone who likes used panties has a favorite scent. As a new seller, you might not know the different scent niches in the business, which could keep you from figuring out the right scent to produce for you! Let’s go over them, shall we?
Everyday wear
This is the most straightforward and default panty scent. To create this smell, you simply have to wear your panties for a certain amount of days. It’s sort of a set it and forget it option. When most people think of sniffing used panties, they’re thinking of this style. However, there are definitely other scents that can make you money, too.
Masturbation
Many customers are interested in underwear that the seller has masturbated in. This can create a stronger scent. If the seller has a penis, the customer will expect that the underwear has been ejaculated in. With people with vaginas, squirting isn’t required, but if you can do it, it could be a great niche for you!
Sex
Wear your underwear while having sex with a partner if you want to create this scent. It can be a huge turnon to think that you had sex while wearing the underwear the client is smelling. You can claim this scent if you have sex with anyone of any gender. (It can help to explain who you had sex with to drive up the price.)
Stuffed
Panty stuffing is a fetish all its own. It involves stuffing your undies in your mouth, vagina, or anus. While this may not be for everyone, it can definitely create a strong smell that buyers love. This is a very specific niche, so advertise it proudly if you sell this style! If you don’t want to list this scent on your profile, you can accept special requests, which might include this kink.
Urine
This one’s obvious: buyers want underwear soaked in your pee! Watersports is a pretty common kink, so there’s lots of demand for these panties. Just make sure you pee in them last in order to avoid feeling uncomfortable, and let them dry out before you send them so the smell doesn’t go bad (unless the buyer specifies otherwise).
Workout
Working out produces lots of sweat, which creates a stronger scent that panty sniffers can’t get enough of. If you’re a fitness buff already, this style might be for you. You can even include pictures of you working out or posing in flexible poses on your profile!
Period
Some people are really into periods! Although you won’t be able to create this scent all month long, it can still be a valuable offering for your clients. Make sure to ask them whether they want blood included or if they’re just looking for the stronger smell you get around this time.
Other
This category on some sites is kind of a catch all for items that don’t fit with the other categories. You’ll often find bras, socks, and hosiery here. If you’re on a site like Scented Pantsy, this is where you’ll find the freaky shit.
We don’t want it to seem like these are the only scents out there! There’s a kink for basically everything, so there are some other options for your shop. Peruse one of the panty selling websites for inspiration if you want to try something new. Just make sure you’re comfortable with the kink you’re looking at.
Hopefully, you’ll be buying lots of new pairs of panties to keep up with demand in your shop. This means an upfront investment in sexy underwear that people will be interested in buying. Since you can’t know how quickly they’ll sell, it makes sense that you want to spend as little money as possible for these underwear.
However, keep in mind a couple of things. First, you’ll be wearing them for at least a few days, so you’ll want them to be comfortable enough for that. In addition, customers won’t be satisfied if the underwear seems really cheap. You don’t have to buy Calvin Klein undies, just something nice.
Many underwear retailers offer you a discount if you’re willing to buy several pairs at once. That’s great news for used panty sellers! You can stock up with only one purchase and have underwear to post during every update for a month or more!
Here are some sites that regularly offer underwear sales:
Love them or hate them, they definitely offer cheap sexy underwear. They often offer deals, where certain styles are at a discount if you buy several pairs. Right now, they have a 5 for $30 pairs category, as well as 3 for $36. They’re also offering some panties at $3.99. There’s not as much variety in these categories, but there are lots of color options that should help you keep your shop stocked and exciting.
Although this is an offshoot of Victoria’s Secret, they’re worth mentioning on their own. As of writing, all panties were on sale 5 for $30. They also offer premade panty packs that come in several varieties. If something included in a pack doesn’t seem like a good fit for your shop, you can always use some for everyday wear!
This is generally seen as a premium company, but their prices are pretty reasonable! They offer underwear deals like 7 for $47, 3 for $30, and 2 for $36. They also have a 15% off coupon when you use their Fit Finder tool to choose the perfect bra for you, so this is great if you want to sell lingerie sets!
This offshoot of American Eagle sometimes has great underwear deals! Right now, they have a category that’s 6 pairs for $25! Their styles are definitely sexy and come in a variety of colors. They offer boybriefs, bikinis, thongs, and cheekies to keep your shop stocked.
You might not automatically think of Target as a place to buy sexy underwear. However, they have some great basic options at low prices! Right now, they’re offering a 5 for $20 sale, and their regular prices are low, too! Remember that the underwear won’t have a tag that says “Target,” so you can keep where you bought them our little secret.
Many of the stores we listed don’t offer lots of plus size options. Luckily, Torrid has lots of sexy styles for plus size women! Unfortunately, they’re a little more expensive, but they’re good quality, and there are definitely some sexy styles! They sometimes run price promotions, so sign up for their email list and stock up when they have one.
If you’re looking for men’s underwear, this is one of the best places for risque styles like thongs and jock staps. Their pieces are a little more expensive than some of the sites for women, but since “sexy” underwear for men can be more difficult to find, you might have to pay a little more.
Okay, so it’s totally understandable if you don’t want to buy undies on Amazon. However, you can find some pretty great deals if you’re willing to try something new. You can get this six pack of thongs for $9.99, and they come in lots of fun colors! You can also buy this pack of 10 lace thongs for $17.99. It’s worth taking a look, especially if you don’t want to spend too much while you’re making your first investment. Check out reviews to make sure they’re of good quality before you buy.
Consider bookmarking these pages and checking regularly for sales. Most of these sites will do regular sales or put new items up for clearance. Shop around and find a great deal so you can put more of your selling price into your pocket!
Now that you’ve created your shop and listed your first items, it’s time to promote yourself!
Selling used panties isn’t overly complicated, but it does require a time investment in getting your products out there. You would never create an Etsy shop or website without promoting it, and your dirty underwear store is no different.
You’ll probably sell an average number of undies without doing any promotion. But if you want to make more money, selling yourself is a must!
Here are some of the best ways to promote your shop. While there are many more, here are some ways to get started.
Paid promotion
Most of these used panty storefronts will offer paid promotion opportunities. These will usually put your products or profile on the front page of the website for a certain amount of time. On Sofia Gray, their “Featured Sellers” package allows you to be on the front page for a month!
Being on the front page makes you the first seller buyers see. This visibility can definitely help you sell your panties! However, if you don’t have an optimized profile or good items, paying for these promotions is a waste of time. Get your shop is fully stocked before you enroll in a paid promotion.
You should also track how much the paid promotion helped your business. Compare a month’s sales data where you did paid promotion vs. when you didn’t. If you see a huge uptick, the paid promotion is working! If not, you might want to try improving your sales page or trying another promo method.
Social media
Promoting your panties on social media can be tough. There’s a lot of competition, and it can take time to stand out from the crowd. However, it never hurts to have a profile where you promote your store and post other content for your fans.
Consider making a separate social media account for your panties, unless you feel comfortable with people you know being aware that you sell your underwear online (and it’s totally cool if you are)! Just keep in mind that the gossip mill travels fast, and your parents/grandma/third grade teacher could find out about your business, even if you blocked them from seeing the post on your Facebook.
The best sites for promoting your used panty business tend to be Twitter, Snapchat, and Instagram. If you already know how one or more of these platforms work and the best way to post on them, start there. It can be difficult to learn about a new platform and start a successful account all at once.
Keep in mind that not all platforms allow nudity or explicit content, and their policies change all the time. Instagram, in particular, is a pretty big stickler with the no nudity thing, so keep your posts on the platform PG-13. Research your desired platform before posting nude selfies to limit the chances that you’ll get banned and have to start all over.
One of the most important things to do when selling your used panties is be visual! Tweeting “Just stocked some new panties in my store!” by itself is much less effective than posting the message along with a photoset of your new items. Images will engage potential buyers instantly, and might even convert some new fetishists!
In order to run an effective social media account, you’ll need to post regularly. This looks a little different for everyone. Once a day should be frequent enough, but posting more often offers more opportunities for engagement.
Some social media platforms support tools that allow you to schedule posts in advance. However, many of them require a subscription fee. You can consider this an investment in your business, and it might be tax deductible, too, depending on where you live!
However, there are other ways to remind yourself to post consistently. Create your social media content at least a week in advance, then keep your photos and text organized, either as a Google Doc or a note on your phone. Then set an alarm at the same time every day reminding you to post.
Depending on your platform, you should use relevant hashtags. Instagram is one of the most hashtag heavy platform, since it allows you to use up to 30 hashtags per post. Some of the most popular used panty hashtags include:
Some of these hashtags are restricted by Instagram, so it can be difficult to achieve visibility with them. Play around with different hashtags to see how your items perform. Plus, use hashtags showcasing the specific item you’re listing. If you’re wearing red lace panties, use hashtags like #redlacepanties, #laceunderwear, and #lingerie. Get creative and see what works for you!
On Twitter, use hashtags more judiciously. They can look spammy and have sort of fallen out of favor. A simple hashtag like #usedpantiesforsale at the end of your tweet should be sufficient, but you can include three or four if you like.
Don’t be discouraged if you don’t immediately get tons of engagement and followers. It can take time to build up a following and find the right audience for your content! Keep up with social media for three to six months to see how it grows. Then you can make the decision if you want to keep using this type of promo.
Outreach
While this is one of the more time-consuming methods of promotion, it can be rewarding as well. Finding buyers instead of waiting for them to come to you can be a great way to make some extra cash.
Some marketplace sites let sellers contact buyers directly. However, this can make you seem spammy and turn customers off. Try to figure out whether this strategy helps you. Some sellers contact brand new members or members that have been active for a while. Who you talk to is always up to you.
You might also want to venture out onto the rest of the internet to promote your business. There are lots of blogs, forums, and groups that would be happy to see the used panties you have for sale. You just have to find them.
Here are some options we found during our research:
There are several subreddits that are dedicated to selling and buying used underwear. Some of the best subreddits include:
Each subreddit has its own guidelines about posting ads, so make sure you follow them precisely. These sites could be more active, but it doesn’t hurt to post your new pairs here, right?
FetLife
If you’ve never checked out FetLife, now’s your chance! They have several used panty selling groups that would love to see your listings!
Here are some examples:
There are probably tons of other groups who would love to see your used panties, too! Get creative and scope them out.
In addition, if you feel comfortable, you can also post your items on local groups to your area. Keep in mind that some people might want to meet up to make the transaction though, so do this in a public place or insist on shipping.
Facebook groups
Facebook groups let people with similar interests, hobbies, and fetishes congregate together. There are several Facebook groups where you can sell your underwear!
These include:
It probably goes without saying that you should create a new Facebook account so you can post your items privately. First, you don’t want to associate your real name with your brand, especially on public groups. Second, any of your friends can see what public groups you’re a part of. Talk about an awkward conversation with your Aunt Karen!
Other sex work
One of the best ways to find new clients is to bring them in through some other type of sex work. People are willing to spend extra money on panties from someone they already know through camming sites or OnlyFans. Plus, you can make more money in the process!
Here are some types of sex work that can lend themselves to making more money selling your used panties:
It’s totally okay if you only feel comfortable selling your used panties online. However, if you’re strapped for cash or interested in exploring your sexuality, trying out one of these professions is a great way to go! If you’re interested in how to get into these fields, check out our article “A Complete Guide to Sex Work.” (link)
Once a buyer decides that they’re interested in what you have to say in your profile or your items, they’ll send you a message. The more messages you’re getting from buyers, the better your shop is at bringing in customers. You should feel great about receiving your first message!
However, you haven’t made your sale yet. Transactions on used panty websites aren’t exactly like they are on Amazon or Etsy. Customers usually don’t simply put items in their cart and buy them. Instead, they want to get to know you a little before they buy.
Here are some tips for messaging with buyers to keep them interested and get sales.
Build a rapport.
You might think that used panty buyers just want to talk to you about sex. While some of your conversations will probably be more sexually explicit than others, some buyers might just want to get to know your hobbies and interests to make you seem more like a real person. They want to know if they have something in common with you. It’s sexy for some people to get to know the person whose panties they buy.
Be open and honest when talking to buyers. Try your best to be yourself when possible! Of course, if they ask what you’re wearing, you might not want to say Hello Kitty sweatpants. But it’s much easier to keep your story straight if you’re talking about real aspects of your personal life.
Be responsive.
It’s important to try to respond to messages as soon as you can. Potential buyers might be messaging more than one seller at a time, and if someone else responds faster, they might get the sale. You don’t always have to be by your computer, but check your messages once or twice a day. Once you’re talking to someone regularly, respond to them often. Most sites will send you an email when you have a new message, which makes it easy to check to see if you have new ones on your cell phone or without logging in.
Some sites have “online now” features, which can be very helpful in creating visibility. It allows you to talk to a buyer right away and maybe create an agreement the same day! Go online as much as you can. Keep the window open while you check your email or watch Netflix. This will help get your shop discovered.
Don’t try to jump into a sale right away.
Buyers want to get to know you, and will probably be turned off if you try to move the conversation to sales right away. They’re expecting to talk to you and feel you out to see if they’re interested in your panties. That’s totally normal, and it’s part of the job. Talking to customers isn’t a waste of time, but rather a way to build sales.
Get a little flirty.
Remember, you’re not selling your Furby collection on Ebay. You’re selling a sexual product. Camgirls and strippers need to flirt for the tips they receive, and you probably will, too.
Some sellers aren’t a big fan of this process, but it can be an opportunity to feel sexy. Remember, all of these people are turned on by you and what you have to offer. It might make you feel more desired than going on Tinder or Grindr!
You’re more likely to get sales if you can serve a little bit of flirting energy. It doesn’t have to be over the top, but keeping the buyer’s mind on sex makes it more likely that they’ll get horny and want to buy your panties right away.
Don’t keep talking to them if it seems like they won’t buy.
There are some people on used panty websites who just want to use it to talk to hot people. They don’t really intend to buy anything from you. It’s easier to avoid this if you use a site with a membership fee for buyers like Sofia Gray. If they’re paying money to make an account, they’re more likely to actually be interested.
However, if you’ve been talking to a buyer for over a week and they haven’t bought anything, feel free to cut them loose. You can drop hints that you’d like them to buy, like “Ugh, my rent is due soon” or “which pair of panties are you interested in?” If they don’t grab the opportunity, it’s okay to stop talking.
Feel free to send extra pictures.
Your buyer might want to see more pictures of you or the items you have in your shop. This makes some people feel a little conflicted. Are they trying to get stuff from me for free?
It’s normal to want to get a clear idea of what you’re buying, so it doesn’t hurt to send extra pics if the buyer is curious. Also, if you’re okay with showing your face, sharing a selfie can entice buyers.
However, don’t add more pics if you don’t feel comfortable, especially if they want nudes. Selling used panties is supposed to be fun, and it’s not supposed to make you feel uncomfortable. If they ask for pics, you can always tell them you’ll send a few with the package after they buy.
Don’t give away any identifying information.
While it’s best to be yourself while talking to a buyer, don’t give away any information that could help a buyer track you down. Most people who buy used panties just have a fetish and are completely normal. But it doesn’t hurt to have that extra layer of security, especially if you’re afraid of your shop being exposed.
While it’s fine to tell people what city you live in, never give away your address or take a picture outside of your home or apartment building. This is especially true if the seller comes from the same area as you.
If you want to talk about people in your life like a friend or boyfriend, you might want to consider changing their names. It’s easier to find you if they know certain people you’re connected to, and that’s not what you want.
In addition, it’s best not to give out your cell phone number. If they really want to talk to you, you can chat over Zoom or Skype. It’s possible to do online searches to track down phone numbers, so be careful.
Again, the chances that this could become a problem are very rare. However, we want you to stay safe and not worry about having any trouble.
Set boundaries.
If a potential client makes a request that makes you uncomfortable, you should say no. If someone seems like a creep, it’s okay to stop messaging them or tell them to change the subject. You’re the person with the items they want, and it’s okay to put your foot down.
Remember, you shouldn’t feel weird or “dirty” about the used panty selling experience. If someone is making you feel weird, it’s better to stop talking to them. Do you really want their sale? Would you feel comfortable continuing to message them if they wanted to be a repeat customer? Does the idea of them having your undies give you the heebie jeebies? If so, just cut ‘em off. If things get really weird or gross, consider reporting them to your chosen site so other sellers don’t have to deal with them.
Be prepared to negotiate.
It’s common that some buyers will try to negotiate the prices of your stock with you. (For this reason, it can be a good idea to price your items a little higher than the lowest price you’re willing to receive.)
If they want a lower price, don’t feel insulted. They want to save their money just as much as you want to make it. It’s normal to negotiate with private sellers on sites like Craigslist, so this isn’t much different.
Don’t lowball yourself. Tell them the minimum amount you’re willing to sell your panties for. This is a personal question about bringing in a profit and valuing your work. If someone wants a pair of $35 panties for $20, they’re trying to bring the price down too much. Would you want a regular customer who’s paying well below your rates?
You always have the power to turn down a transaction. If you tell them you’ll take $30 for a $35 pair and they still aren’t into it, you can just walk away. There will be buyers out there who are willing to pay your rates, or at least a number closer to what you’re asking.
Don’t be spammy.
Some sites let you message a potential buyer first. This feature is both a blessing and a curse. Use it sparingly.
You don’t want buyers to get the impression that you message every single person who wants to buy used underwear on the site. This seems spammy and is unlikely to result in any sales. Don’t prepare a message that you copy and paste every time.
Consider messaging with something short and sweet. “Hey handsome, how’s your day going?” can be a good conversation starter. Saying “Hey, check out my shop!” seems a little desperate.
It is possible to make sales using these features. Experiment with what type of message brings in sales and what doesn’t.
Send updates about the undies they buy.
Congratulations, you’ve made a sale! Now it’s time to do your best to turn them into a repeat customer.
Send them updates about the process of wearing your used panties if you make them after an order. These can be sexy updates, but they don’t have to be. Telling them where they are in the queue lets them anticipate when the lingerie will arrive.
Make sure to message them when you ship out their product and approximately how long it will take to reach them. This will help both of you resolve any shipping issues that might arise. And again, it lets them feel the anticipation of a new pair of panties arriving at their house!
Continue to message buyers to get repeat customers.
It’s not a bad idea to keep a list of your buyers and message them every once in a while to try to keep them interested in their shop. A week or so after they receive the panties, you can ask how they like them. This could result in another sale down the line.
If you get some extra time or business is slow, consider checking up with your previous buyers. Ask them how they’re doing and whether they’re still enjoying the underwear. This will hopefully cause them to peruse your shop and buy something new.
Now that you’ve messaged with a seller and decided on a price for your used panties, you’ll need to settle on a payment method. Many sites nowadays have switched to a coin-based payment system. Buyers purchase a certain amount of coins and can use them to purchase items from sellers. Sellers can then withdraw the value of their coins in cash from the site they use.
This system is really convenient and makes it easier for you to handle this side of the transaction. You know you’ll get paid before you ship the items, which makes it easier to avoid scammers. You also don’t have to worry about revealing information to a seller, which some payment sites sometimes share.
If your chosen site doesn’t offer a coins system, you’ll need to arrange the selling details with your buyer individually. Unfortunately, many money transferring sites and apps don’t allow sex work transactions. If someone puts in the wrong note or your profile gets flagged, you could lose your account. Sometimes, this even means you have to forfeit the money inside. You can always use these sites knowing the risk, but we wouldn’t recommend it.
Here are some sites to steer clear of during this process, as well as the parts of the terms of service these services violate:
That’s a lot of sites that are pretty sex worker-phobic! So here are some platforms that do allow sex workers to get paid:
If you have other sites you use, make sure to check the TOS before you start. You can also usually Google “sex worker friendly [service name]” to figure out whether anyone has horror stories about their funds getting seized. You should ensure that you don’t have to put in your full name to send or receive funds, as this can be a safety issue.
It might be hard to convince panty sellers to use a different website to pay, since some used panty sellers will use more accessible sites like PayPal or Venmo. However, you can explain to them why you don’t, and most will be understanding.
Don’t ship out your panties until you’ve gotten payment. This helps protect you from spammers or scammers who are just trying to get your items for free. If someone isn’t willing to adhere to this condition, it’s best practice to refuse the transaction. Remind them that almost all used panty sites have a way for the buyer to dispute a transaction if they never get their items, which should be all the protection they need.
It’s important to package your used panties correctly in order to preserve their scent and appearance. If you do it incorrectly, you could have an unsatisfied customer.
You have two choices for creating your used panties. You can either wear them before you list them then preserve their smell, or you can wear them when the order comes in. There are pros and cons of both options.
If you wear your panties in advance, you can ship them out right away without delay. This also allows you to stockpile panties so you can take several orders at once. However, the smell may dissipate over time, which can disappoint customers. This also won’t work if the customer wants you to ship your panties while they’re still wet to preserve the juices.
Instead, you can list the panties in your shop before they’re worn and prepare them when they’re needed. This makes it so you don’t need to keep a stock on hand and only complete orders you know are a sure thing. In addition, you can customize any pair based on the client’s requests. This also allows you to get playful with your buyers by teasing them as you wear the panties.
Ultimately, the choice is up to you. One compromise is to wear the panties beforehand, then wear them for an extra day when they’re ordered to ramp up the scent. Experiment with what works best for you and your shop.
The best option is to vacuum seal your underwear. If you wear your undies in advance, seal them immediately after they’ve dried out. This will keep the smell in for the client in the most effective way. However, if vacuum sealing isn’t an option, a ziploc bag is the next best thing. Just make sure it’s sealed tightly.
Some buyers will have an opinion about whether the panties should be shipped wet or dry, either from sweat, vaginal fluids, or urine. Shipping wet panties can be risky, as the smell can turn not so great during the shipping process. They could also develop mold or bacteria. Ew!
However, if that’s what your client wants and you haven’t prepared your panties in advance, go ahead and send them this way. Just warn them of the risks. You might also want to tell them that you won’t provide a refund if this happens.
Generally, it’s best to dry your panties out before you send them. You can do this by leaving them out for a couple of days, putting them in front of a fan, or using a hair dryer on them. It’s best to make this process as quick as possible to keep the scent as strong as possible.
Lastly, don’t forget that it’s a good idea to include a small item in the box with the panties! A handwritten card or a polaroid photo of you in the panties can go a long way!
Selling used panties can be a fulfilling and exciting experience for many people. It’s a great way to make some money on the side, too! If you follow the tips in this guide, you could be on the way to becoming an elite panty seller in no time. Good luck!
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Create Your Sexy Shop In Under 2 Minutes
Make Money Selling Your Used Items
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Find Lovingly Used Panties, Toys & More
Explore Your Kinks With Our Sexy Sellers
