The Ultimate Guide To Selling Used Panties

The first rule of used panties selling - you do not talk about used panties selling. The second rule of used panties selling - ignore the first rule because you want as many people as possible to know about your shop. Whether you’re a veteran to the trade or an absolute newbie looking to get their foot in the door, you could be doing more to sell your used panties. As the trading of underwear isn’t something you can go to school for, most successful sellers have found their success through methods of trial and error.

While this is the most common way to find what works best for you, it isn’t the most efficient, which is why we have created this guide to selling used panties. We wanted to produce something that could benefit all experience levels in the used underwear industry and offer a step by step introduction to the absolute beginners.

So here it is: Sofia Gray, The Ultimate Guide To Selling Used Panties. We’ll be covering everything from picking the right shop name to the shipping process, pointing out mistakes other sellers usually make and more importantly explaining what your shop could be doing to make MORE money!

As we wanted be as in depth as possible, we’ve broken the guide down into sections which you can easily navigate to by clicking the links below.


While we have a natural bias in this area, we are well aware that there are several platforms which can be used to buy and sell used panties. Though we would advise all those looking to start selling to head over to our platform, we know that users have found success on other platforms also.

Due to this, we wanted to ensure that YOU decide on the best used panties platform for YOU. So there are a few things that you should consider.


Unfortunately, most used underwear marketplaces will charge sellers a fee to open a shop and list their items on the site. There are a few free options available, but have limited audiences meaning your items will not get the optimum amount of exposure.

Most of the larger platforms (ourselves included) will offer sellers a subscription where they’ll pay a monthly or quarterly fee for the ability to list items on the site and be exposed to buyers.

Now this fee varies from place to place, but on average hovers around $20 a month. We pride ourselves in the competitive price of $14.97 for four months of selling, if you’re interested.

Many sellers are hesitant to take the leap and pay the subscription, with the fear that they’ll make nothing in return. We always ask our sellers to consider the fee an investment in themselves, the start of their very own business.

Have a look around, find the price you’re most comfortable with for the services that are being offered.


The reason you subscribe to any used underwear marketplace is due to the fact that they have the buyers at their disposal. It would extremely difficult for you to go out yourself and find those buyers that are interested in used underwear. But how do you know if a site has a large enough audience? There are several factors that can be considered when judging the audience and traffic of a site, we’ll go over just a few.

Citations: is the company mentioned in the press, blogs or other media? If no, it’s likely they’re not as established as they seem.

Social media: do they post regularly and have engagement on their posts? A lack of social media presence is a big red flag in determining a sites presence.

Sellers: does the platform have very few sellers? A small amount of sellers, means a small amount of buyers, stay clear of sites that are not well populated.

User Interface & Design

The old saying “you don’t judge a book by it’s cover” does hold some weight in most cases, however if the cover of the book is all you have to go on, a judgement has to be made.

The design, look and feel of a website is a great indicator of the platforms credibility and success. For the most part, a poor design equals a poor service.

Another factor to consider is the user interface and usability. Are you able to navigate the site easily? Is everything clear and direct? In the online world a businesses product is their site and if it’s not up to par then they do not deserve your business.


Used underwear selling is a new and tricky trade, which has little to no guidelines available - until now of course.

The shortage of information on the topic means that most sellers will have a million and one questions, at every stage of their used panties journey.

These questions need answers and we expect answers from the platform whose services we are using.

Upon submitting a query to the website you should receive a prompt reply, with a detailed response which analysed the issue and resolved the problem at hand.


When creating your shop, you should treat it as just that your very own shop. See the signing up process as building the brick and mortar to your very own store, ask yourself “what type of impression do I want to give?”, “what would I want customers to see if they entered my store?”.

Your shop is your business, it’s your job to put the time and effort into it. In the initial stages of creating you shop, you’re asked for a few details. They may seem like nothing at first, but these few details are what draws customers into your shop.

When creating your shop, you should treat it as just that your very own shop. See the signing up process as building the brick and mortar to your very own store, ask yourself “what type of impression do I want to give?”, “what would I want customers to see if they entered my store?”. Your shop is your business, it’s your job to put the time and effort into it. In the initial stages of creating you shop, you’re asked for a few details. They may seem like nothing at first, but these few details are what draws customers into your shop.

Shop Name

It’s common that we see shop names along the lines of “Katy’s Shop”, the thinking being “my name is Katy and this is my shop”. Well Katy, as inventive as that is, it isn’t very attention grabbing.

Your shop name should represent you, not just your name. It should tell buyers a little about your personality, what you’ll be selling and why they should buy from you - all in a few simple words. Here are a few examples of shop names we feel have hit the mark.

Do not copy these but use them as inspiration. Be creative, think in the mind of a buyer and what they would want.


The bio is probably the most important piece of text in your entire shop, yet some choose to leave a single line or nothing at all in this large area of space. The used panties business is intimate and personal, buyers want to feel a connection with the sellers, not that they’ve just made a formal transaction. Before speaking with you directly the bio allows them to delve into you as a person, give them a little insight into your life and what makes you, you.

You do yourself a disservice when this area is left blank or with a single sentence. What can sometimes be even worse than an empty bio, is a bio which reads and feels like a copy of a résumé. You’re not applying for a job, you’re opening a used underwear shop; be playful, sexy and more importantly yourself.


Profile Picture

This is the first time the buyers will see you. and as shallow as it may seem, they’ll be judging you on this single picture. Many choose to leave a picture of their underwear as their profile picture, but this doesn’t do too well. As mentioned before, this industry is personal and in many ways is based on making relationships, be it through text, images or other, buyers want to get to know you. However, we also can’t forget that this is a fetish and has to remain sexual.

When asked about shop profile pictures, we also suggest that the seller attempt something sexy and flirtatious, but nothing that would make them uncomfortable. We also suggest that the sellers face be included in the picture, though we understand that most cannot do this for anonymity reasons it adds a personal touch that buyers go crazy for.


LocationWe know that most if not all used panties sellers would prefer to stay anonymous, which is why a number of sellers become hesitant when country and city fields appear on their sign up form.

We can completely understand the reluctance in entering this information, however it actually benefits your shop a lot.

Buyers are much more inclined to purchase from you if they know that you are somewhat local to them and by local we mean same city or state, it gives a sense of commonality and accessibility. It also creates the option to filter by country in their search results, meaning if their fetish includes panties form a specific country in the world, they can search for it.

Leaving information such as your state or city is completely safe, as long as no further information is given i.e towns, addresses etc.


You’ve opened your store, now you just need to stock it with merchandise. On a daily basis we’re bombarded with questions regarding seller's items, asking what price items should be listed at, what sells the most and other things they can do to get to the top quickly.

Sadly, this isn’t a get rich quick scheme, your shop requires work and testing to see what works best for you. There isn’t a single item which sells more than others, it is the person behind the shop which sells the items not the items themselves.

That being said, there are tweaks and changes that you can make to ensure you’re making your item listings the best they can be.


Price After the notorious $5000 sale that Cosmopolitan reported, it seems that many sellers have come on board expecting to be millionaires. So much so that first time sellers were listing their underwear at $1000 a pair.

To those new to the scene, these are very unrealistic numbers for the average seller. The $5000 pair of underwear occurred by a stroke of luck, we need to prepare for reality.

Advising sellers on what to price their items is always a difficult task as there are many variables involved. We typically advise sellers to start low and work their way up. If you see that they’re selling like hot cakes at a specific price, it may be time to increase and if they’re not selling at all it may be time to decrease.

Of course take into consideration how long you’ve worn the pair, any particular scents that were added and the brand of underwear, these should all be factored into the price.


VarietyEvery girl in the world can list their regular black thong, however buyers would have seen this a thousand times before.

This isn’t to say that you shouldn’t upload that plain black thong that you own, you should, just make it different. Wear it for a longer period of time, take special requests, add an unusual scent to it, do it whatever it takes to make your item stand out from the crowd.

You should also be listing a variety of panties in different scents, colours, types etc. If you want buyers to keep coming back to you, you can’t have the same old stuff.


Photos play a huge part in the desirability of your underwear, this is the illustration that the buyer needs to be both aroused and sold on the item.

Several sellers opt to take pictures of their items not being worn, this a is a big no-no. There isn’t much sexiness in a pair of panties lying on a bed, what is very sexy is the seller wearing the underwear themselves and simultaneously proving that it has actually been worn.

Another downfall of panties listed is the sad single image post. A picture does paint a thousand words, so why not paint five thousand words. Uploading several images with each listing that you submit allows your product to be visually descriptive. You can get different angles, lighting, poses, all of which will increase sales.


Aside from the photos, the title of your item is the next article that the user will see. So, draw the buyers in! If you’re selling a black thong worn for 24 hours, your title should not read “black thong worn for 24 hours” no, it should be much sexier. Here are a few examples of titles we think are awesome.

The title should not only explain what the item is but sell it to them.


You’ve managed to grab attention of the user with your awesome photo and intriguing title, now the potential buyer wants to know just a little bit more about the item they’re thinking of buying.

The amount of sellers who simply replicate the title as the description of their item is truly saddening. Be descriptive! It’s called a description for that exact reason, tell the tale of your underwear; exactly what you did with them, how you were feeling, the scent of them, anything and everything that will entice a purchase.



Be a unicorn in a field of horses. Every used panties seller out there is offering just that, used panties and that’s great, but why not offer more? By simply adding a polaroid picture of you in the underwear, a handwritten note, or a spritz of perfume to your listing, you’ve separated yourself from the pack.

The above are just few extras you could possibly add to your items, the sky's the limit.

Listing Schedule

The aforementioned “Variety” point discusses an array of items being uploaded to give buyers more of a selection. Another detail that should also be considered is the regularity of which you list items. Buyers will be very turned off if they see the same old products in your shop, with no new additions being uploaded.

It’s key for the growth of your shop and for repeat customers that you have a strict listing schedule, which sees you uploading new products on a fortnightly or better yet weekly basis. This will keep your store fresh and also gives you more of a chance to be seen by new buyers.


As any experienced used underwear seller will tell you, it’s not a simple case of uploading a few items and waiting for the money to roll in. This business requires work, not a 9 - 5 commitment, but some concentrated time dedicated to the store.

One of the tasks that is required for any successful store is promotion. Now some expect the buyers to be readily available on whatever platform they have chosen, as that’s what they’ve signed up for and in all honesty; they wouldn’t be wrong.

The likelihood is; you will sell an average amount without promoting your shop, but why stop at average?

The topic of promoting is very vast, so we’ll only be able to cover a few brief but effective methods which you can carry out to bring extra traction to your shop.

Paid Promotion

Most used panties marketplaces will offer a paid option which allows shops to gain more exposure on the site. For example, we offer our sellers the “Featured Sellers” package which advertises their shop on the homepage of our site for nearly a month.

These options are a simple and effective, as your shop becomes one of the first things buyers see when visiting the site. Enquire as to what your platform offers in regard to paid promotion.

Social Media

In this day and age, everyone and their dog has social media. This can be both a blessing and a curse.

The rise in social media has led to saturation in profiles, meaning it’s not as easy as it was before to build a following.

With that said, if you use your profiles correctly there are literally millions of users who would be willing to follow you, check out your store and maybe even BUY!

Social media marketing is a whole new kettle of fish, which we could spend hours going into and some spend a whole college career learning about. So we’ll share just a few tips that will help you with promoting your shop.

  • Have dedicated accounts for your shop. Naturally you’d probably want to separate your used underwear escapades and your normal life, but creating different social media profiles for your shop gives a feel of professionalism and dedication that buyers want to see.
  • Be visual. This is a very visual business, reliant on the buyers being attracted to the images of underwear you've posted. Avoid text based posts unless necessary, you want buyers to be engaged immediately, images are the way to do this.
  • Post regularly. For you to appear in the feeds of other users you need to uploading, a lot. At least once a day should suffice, but more is recommended. This will make your profile and shop seem very active, while providing potential buyers with more content.
  • Use relevant hashtags. This is probably the most important point on the list. If you want other users to see your profile, you need to use hashtags. For example, if you post a picture of you in a pair of underwear you have for sale #usedpantiesforsale may be applicable. Try and include 10 or more relevant hashtags with each post.


On our promotion list, this has to be the most time consuming and long winded method, but will probably yield the most results. Why wait for the buyers to find you when you can find them?

Some platforms offer the ability to contact buyers directly, but this poses the problem of these buyers being bombarded by every seller on the site.

Try visiting forums, groups, blogs, anything where users discuss the buying and selling of used panties. If you then see potential buyers, shoot them a message gently making them aware of your shop but not pitching your products too hard.

Buyer Requests & Messages

If you're regularly receiving messages and requests from buyers you must be doing something right.

A message from a buyer is the first step in your sale being made, what is said here can make the difference between your items being bought and not being bought.

Here are a couple things to consider before you send that excited reply.


The initial message from a buyer may not even discuss the items you have for sale, it could just regular small talk, getting to know you as a person before they decide whether or not they’re going to buy.

Do not be resentful that they’re not purchasing immediately! As we keep reiterating, this is an intimate business, build a rapport with your buyers, make them feel as though they know you.

Being friendly goes a long way and in this case, it could result in making you some cash.


Each buyer is different and will likely have different wants, needs and desires. To avoid conflict between you and the buyers it’s better that you make your boundaries clear right from the start.

As soon as a request is made, kindly accept or decline the offer stating everything that you are and are not willing to do.

This makes things easier for both parties, as they both will know how to proceed from there.

Closing The Deal

You made it. You’re finally at the stage where the buyer is prepared to pay and you’re prepared to sell. There’s only one hurdle in your way and that’s closing the deal. One would assume that there isn’t much that goes into closing the deal on a sale, but there is, and you can still lose the sale if done incorrectly.


To be transparent, most buyers won't pay you your asking price for your items outright. Instead they'll negotiate a price until a number is found that is mutually acceptable.

In this negotiation phase it's easy to become offended by some of the numbers buyers will throw at you, try not to be. They're just trying to save some money the same way you're trying to make it.

Alternatively, you should kindly explain the absolute minimum you're willing to take for the item and that you won't be able to go any lower.

Usually this will prompt the buyers impulse to purchase the item as this is as cheap as it's going to get.

Payment method

The majority of used underwear platforms do not the facilitate the ability for sellers to accept payments through the site, this simply due to the nature of the business. As a replacement for this, buyers must contact sellers directly and arrange payment from there.

This poses the question for sellers; how do I accept payments?

There are several ways to do this, but we always suggest the methods that will keep both parties anonymous, as we know this is very important. We advise our sellers to try accepting payments via Amazon Gift Cards, Bitcoin, Gift Rocket, or Google Wallet.

Alternatively, methods such as PayPal, Bank Transfer and Western Union can be used, but this would mean details from both the buyers and sellers would be exchanged.


Before you ship your product, remember to include the cost of shipping in your price, you wouldn't want to lose money on the sale that you've just made. Also take into account the fact that you may be shipping it abroad.

When packaging the item you'll want to insert it into a ziplock bag or a vacuum sealed packet. These will ensure that the scent does not leave the item you have just packaged.

Consider the discretion of your packaging, those handling the package should have no idea what is inside.

Choosing a postage company can be difficult, as you'll want to find the best price but also a company that allows you to remove your name and address from the shipping information.

Unfortunately, we cannot advise you on companies that offer this service as our sellers are based all over the world.


We at Sofia Gray believe the safety of our users - both buyers and sellers - comes before anything else, which is why we take such pride in ensuring no details of either party is exposed.

However, there is only so much we can do on our end, once the sellers and buyers are interacting independently we have no control over what is exchanged between them.

We urge all sellers to be vigilant in keeping your information safe. Do not ever reveal your real name, address, phone number etc to any buyer, no matter what they are requesting.

We also know that some sellers prefer to hand deliver their items to the buyers, if this is the case, make sure to meet in a busy area, it may also be conscientious to not go home immediately after the transaction is made.


Unfortunately as there are in every business, this industry has a select few looking for a to ruin it for the rest.

You will most likely be approached by users who are looking to scam you into handing over your item without them paying. However, this is easily avoidable.

You must receive payment before anything is shipped to the buyer, this includes the shipping costs.

You should also use a payment method where the buyer is not able to issue a chargeback, as some will receive the item and claim to have never done so.


You've made a sale, congratulations. This a huge milestone in your selling adventure, but it shouldn't stop here. Your first sale, should be the first of many and the way to ensure this is by building trust among your customers.

A trusting relationship between you and your previous customers could result in repeat customers, raving reviews or recommendations to other buyers.

There are several things you can do to build trust, however, what is most important is being friendly, approachable and yourself.

Quick Dispatch

There's nothing an online shopper loves more than receiving an item quickly and the same applies here.

Ensure you're sending out the items very soon after receiving payment, this will avoid lag time between the buyer paying and then receiving the item.

Prompt Response

When a buyer contacts your shop, it means they're very interested in purchasing your items, so you should be striking while the iron is hot.

Not only is a prompt reply appreciated by the potential buyer it also makes them much more inclined to purchase an item from you as you seem reliable and professional.

Leaving on Good Terms

Ever heard the saying “do unto others as you would have them do unto you”? Well, it applies in most situations, including here. Whether a buyer was difficult and unreliable or an absolute pleasure to work with, end things the exact same way, with a friendly message thanking them for their business.

Who knows who that buyer may recommend you to, or how much more they may buy in the future.

Keep in Touch

You know when you get a message from an old friend and it brings back nostalgic feelings? The same can occur with previous customers. If you’ve managed to build a relationship with a buyer, don’t forget about them. See how they’re doing every now and then, have casual chit chat, but do not pitch products. This will keep you in their minds, without the stigma of a salesmen attached to it.