Whether you’re a writer, model, camgirl, influencer, or just someone who needs a creative sexual outlet, it can be a tricky balance to maintain an NSFW social media account that both follows the platform’s terms and conditions and also is an accurate representation of who you are and what you want to put out there.
What is NSFW?
NSFW stands for “not safe for work.” This refers to any kind of content that, you guessed it, wouldn’t be appropriate for you to be looking at in your office. Typically this refers to sexual content, although I supposed “not safe for work” could refer to violent imagery as well. For the sake of context and continuity throughout this article, I’ll be referring to sexual content only.
Why would I need an NSFW social media page?
Many people find themselves in need of a social media outlet where they can express their sexual creativity, ideas, and experiences. Why? Many reasons: maybe you’re a cam model hoping to build up an audience, or a sex worker hoping to build up a client list. Sex-positive influencers, erotic authors, sex bloggers...there are many people who need NSFW social media pages and, from what I’ve seen, there aren’t very many guides on creating and running a successful NSFW social media page. Until now, that is.
Let’s just dive into it, shall we?
Naturally, Twitter is the place to start. I’m a little biased here, as my go-to for sex-positive content has always been Twitter for several reasons (which I’ll dive into shortly). Twitter is the place where I share all of these articles, articles from my personal blog, teasers for my erotica writings, and more. I promote sex-positive influencers and models, review sex toys, etc.
Known as the Tumblr refugee social media (RIP Tumblr), Twitter is one of the original social media platforms that have relatively “lax” sexual content sharing rules. Although it can be difficult to play Twitter’s algorithm while you’re sharing sexually explicit and provocative content, there are several ways you can game the system, so to speak.
Back in 2018, Tumblr, a social media platform that, at the time, had little-to-no content guidelines for sexually explicit content, started to ban nudity from the platform. Under the new policy, anything considered “adult content” (ranging from pornography to nude art) was banned, leaving the droves of people who used the platform to promote those things with nowhere to turn...except for Twitter.
According to Insider, Twitter was the go-to place for creators who found their NSFW content was no longer able to be posted on Tumblr. There is even a popular Twitter hashtag (#TumblrRefugee) that you will come across frequently in NSFW Twitter circles.
While Twitter does allow you to share sexually explicit content to their platform, I highly suggest you take the time to mark your profile as one that shares sensitive media. Of course, you don’t have to do this - but if someone reports your content because this wasn’t done, you could face repercussions that hurt your account.
When you mark your account as a sensitive media account, individuals who have the “do not show me sensitive media” feature turned on in their own accounts will see a blurred out picture with a prompt asking them if they’d like to see the content. To mark your profile as one that shares sensitive content, follow the instructions provided here.
If you’re someone who promotes or shares what is considered NSFW content, you are going to want to “game the system” (as I mentioned before). No one really knows how social media algorithms work, but you’re either on the good side or the bad side of them. To help your account along, you’ll want to begin using appropriate hashtags when you share NSFW content. For a fun and useful list of NSFW hashtags, check out Best Hashtags.
The TOS (terms of service) for Twitter can be found here, and the “rules and policies” can be found here - but I’ll gloss over the non-NSFW specific things and get to the good stuff.
Snapchat is a social sharing platform that has been synonymous with sexual content since its creation due to the fact that messages, pictures, and videos disappear after being viewed. This makes it especially easy (and safer) to share NSFW content with people.
Premium Snapchat accounts are regular accounts that have a paywall. You make the content posted on your private Snapchat available to select people who pay for access with a monthly or a one-time subscription fee. When it comes to Premium Snapchat accounts, the type of content can be anything, but this is most often used by sex workers and/or models who want to post and share NSFW content.
As I’ll get into below, selling access to your Snapchat account does violate their terms of service. However, I also highlight below that loopholes and discretion seem to be the way most people get around this, and Snapchat cannot possibly crack down on the sheer number of accounts that do this.
If porn and sex work goes against the terms of service, how are there so many influencers and models on the platform doing this? The name of art, I would say, along with a hint of discretion. As I outline below, while pornography is not permitted on Snapchat, “other forms of nudity in certain non-sexual context may be permitted.”
While you can argue that models posing nude is pornography, they could easily argue that it’s art. An art service they are providing to their fans. It’s all in the branding.
The terms and conditions for Snapchat can be found here, The community guidelines can be found here. Below, I’ll simplify things and pick out what is specific to NSFW/adult content to make this easier.
At last...we’ve reached OnlyFans: the pinnacle of NSFW social media. According to PocketLint, OnlyFans averages around 30 million users and 450,000 creators. Since its creation in 2016, OnlyFans has come onto the scene in a big way, making headlines for being an innovative way for content creators of all kinds to connect with their fans.
OnlyFans is a content-sharing platform that works similarly to Netflix. Creators can monetize their content by selling directly to their fans for the cost of a monthly subscription. From models to fitness experts, and yes, sex workers/porn start, influencers of all kinds can use OnlyFans to connect with their fans and monetize their content.
OnlyFans accepts all kinds of content, but they have been widely publicized as the platform that is most accepting of NSFW content.
If you’re interested in joining OnlyFans, check out my in-depth start-up guide here.
Instagram (and its parent company, Facebook) are two that are often a little left out of the NSFW socials game. Why? Because of how they operate.
When it comes to the limitations of Facebook, I want to focus on two key points in their community guidelines (available here).
It’s that last one that I want to focus on. While their terms and conditions/community guidelines say they allow certain things to be shared for educational purposes, I myself have experienced quite the opposite of this.
This viral article I wrote for Big Think (about the health benefits of masturbation) had a featured image of a man with his hands down his pants. You could not see any nudity, it was the mere suggestion of it. This post was heavily restricted on Facebook and even resulted in some readers of mine having their accounts temporarily suspended for sharing it.
From what I’ve experienced and what others have told me, Facebook just isn’t the place to go if you’re sharing sexually explicit content.
According to Instagram’s Terms of Use
While this may be annoying for influencers and models who do want to be more provocative on their page, it makes sense. OnlyFans has an 18+ user rule for a reason. Twitter makes you verify your age and has the option for parents to safeguard their children’s accounts, blurring out NSFW posts. Given Instagram and Facebook’s huge underage user base, I don’t blame them for wanting to keep things relatively PG13.
However, many models and influencers use these two socials to promote the socials where they can show everything. For example, they will post a cropped or censored photo to Instagram with the caption “OnlyFans link in bio!” or something similar.
When we’re talking about places you can really exist in a truly NSFW world without repercussions or fear of your account being banned/suspended, the list is relatively small. We live in a world that’s slowly becoming more accepting of sex work and nudity, but we still have a long way to go.
Here are a few more NSFW-friendly platforms...
Reddit
I love Reddit. Reddit is a network of communities based on people’s interests (even NSFW ones). Scrolling through Reddit, you can find whole communities of people who are looking for the same things as you are, from recipes to workout plans, and yes, even pornography. As someone who regularly scrolls for new audioporn artists and tries to get to know more people in the BDSM community for article research, I’ve come to rely heavily on Reddit for NSFW content.
Literotica (and other erotica-posting sites)
Literotica is a free erotic fiction website. While not specifically marketed as a social media platform, many people who are interested in creating NSFW content get their start by promoting their work on Literotica. While the name of the platform may suggest they only support erotic writers, audio performers and voice actors also upload their NSFW content here.
Buttrcup
Prior to researching for this article, I had no idea Buttrcup existed. They market themselves as “a place to support NSFW photography and image makers.” The concept seems fairly simple: set up a profile and start sharing artsy, beautiful nude photo and video content. You can also monetize your content here by making your videos “on demand” for your fanbase to buy. If you’re interested in learning more about this platform, check out this article featuring interviews with the founders.
When it comes to NSFW social media, there are quite a few things that could go wrong and it’s quite a lengthy process to get yourself set up on these various platforms - but once you do, you can make great money and connect with your audience by sharing content you’re happy with and believe in.
As you can see, there are a lot of little hidden rules when it comes to erotic or NSFW content on various social media platforms. Always read through the terms and conditions (and content guidelines) during your account activation. It’s tedious, I know - but better safe than sorry.
While I cover this a lot in the Snapchat and OnlyFans articles - consistency really is key to how successful your brand is when it comes to content creation. Posting on a regular schedule and building a kind of “brand” (a signature look or key style that is unique to you) is a great way to ensure your NSFW socials are grabbing the attention of viewers.
Don’t just post and be done with it - engage with your audience, let them know you’re available for custom work if that’s something you do. At the very least, let them know where else they can find your content (link to other social media pages) and how they can support you (on places like Ko-fi or using an Amazon Wish List.)
I am one of the more low-key NSFW creators, where most of my content is words. However, people who share video and photo content that is NSFW often get discouraged when their accounts are suspended or when their content is put under some strange shadow ban so no one can see it. I’ve been there, and it’s pretty difficult to find the motivation to keep creating and posting. Don’t forget why you started in the first place and keep trying - soon you will find a social media strategy that suits your content and brand.